Direct mail has not lost its appeal despite the dominance of digital marketing. There is still a significant number of people who love receiving a letter in their conventional mailbox. It would help if you tried connecting with people by sending direct mail postcards, especially in the real estate sector. Digital marketing is necessary and helpful for an effective marketing campaign. But it would be best if you did not ignore direct mailing techniques or undermine their usefulness. Statistics prove that direct mail marketing has its fair share of enthusiasts. For instance, the response rate for postcards and brochures is 90%, compared to 30% for emails. According to some marketing surveys, people keep the coupons, catalogs, and letters they received for about 17 days before discarding them. Therefore, this form of advertising is popular. In the property business, connecting with people, winning their trust, establishing your brand name, and ensuring that suitable investors choose you as their agent is of the utmost importance. But what if you have never tried this method before, or if you have, in a minimal way. Here is some helpful information before proceeding.
Home Technology What Are Direct Mail Postcards?