By incorporating psychedelic themes from the 1970s into the designs, they reinvented crochet, a method for producing textured cloth with a hooked needle.

Lord von Schmitt's founder and CEO is Schuyler Ellers.

In Shark Tank episode 1123, Schuyler Ellers makes an appearance with Lord Von Schmitt, a fantasy character dressed in fantastical attire made from recycled Afghans.

Lord Von Schmitt Shark Tank Updates 2022: What Happened to Lord Von Schmitt After Shark Tank?