With its men's fitness wear, the clothing company Birddogs elevates bro-tailer e-commerce to new levels of obscenity.

Peter Baldwin started the business in 2014 as a result of his frustration with the difficulty of wearing pants while travelling.

Fitness clothing company Birddogs sells a variety of cosy exercise shorts with a "ball pouch" that lovingly cradles the family heirlooms and a silky inner-liner.

Birddogs Shorts Shark Tank: Did Sharks Like Shorts and Pants with A Comfortable Built-In Liner?