What Is Umano Clothing?
Umano is a company that makes t-shirts with children’s artwork on them. For every t-shirt sold, Umano donated a bag full of painting tools to a child in need. The brothers started Umano in order to empower and assist youngsters.
Their distinctive tee shirts are created from birch wood trees and sewed with a micro modal fabric that is sourced ecologically. It makes their garments “freakishly soft,” they claim. Children, not tee shirts, are at the heart of the Umano business model.
Children create the artwork that is printed on Umano tee shirts, and for every tee shirt purchased, Umano sends a deserving child a backpack full of school supplies. Last year, they distributed about 10,000 bags.
Who Are the Founders of Umano?
Jonathan and Alex Torrey created Umano in 2011 after researching the sustainable business. Their business was inspired by teaching youngsters that the purpose of the school was to educate them on how to see. Simultaneously, they urged children to see their own potential and chart their own course.
Jonathan had previously worked in banking, while Alex had previously worked for the CIA, making them look like unlikely candidates for the job. Their audacity, despite their humble beginnings in their parents’ garage, led to the donation of 10 million art supply-filled backpacks to children.
They noticed that children are quite self-assured in their artwork and concluded that tee shirt design would be an excellent way to reinforce this attitude. Neither of the brothers had any experience in fashion, manufacturing, or e-commerce prior to the founding of Umano, but they persisted in pursuing their dream.
There were some challenges along the way, but they have quickly overcome thanks to the dedication of a determined workforce and new relationships. The brothers started their business in the garage of their parents.
In order to expand into warehouse space and increase their screen printing capacity, they turned to Kickstarter for help. Their Kickstarter campaign raised almost $30,000. Bloomingdales and specialty shops across the country carry their shirts.
What Happens to Umano at The Shark Tank Pitch?
The episode begins with an “at home” segment from Jonathan and Alex. They’ve returned home to assist their parents to build the company, and it’s truly a family affair. They claim they need money for inventory because they are missing out on business prospects.
Jonathan and Alex are seeking $150k in exchange for a 15% interest in the company. This is the equivalent of a million dollars. They claim to be redesigning fashion mainstays in order to connect individuals to a higher cause. Their products are a “badge of pride and a commitment,” according to them. They hand out samples of their greatest designs, and Lori expresses her delight with the fabric.
The shirts are available for $48 at Bloomingdale’s, specialty boutiques, and online. When Daymond asks if they pay the artists royalties, they say that they are in the “social business.” Mark is optimistic that millennials will accept the idea.
If the t-shirt was being offered for $48 dollars, Robert was intrigued as to how much it cost them. Jonathan informed him that the supplies cost $7 and the bag that the students receive is $4. As a result, each t-shirt costs $11 in total.
In 2014, sales were $105K, with estimates for $250K in 2015. Daymond questioned about the current inventory, to which Jonathan responded that they had 8000 units. Alex went on to announce that they had sold out of their 8000 copies.
Daymond is curious about their plan, and Alex says they want to be a lifestyle brand. Mr. Wonderful inquires if there is a profit penalty for “giving,” to which they replied that if the company grows, they will be able to donate more.
Robert says it is a difficult company to invest in since there is too much risk involved; he is out. Kevin believes it is embryonic, and he will not accompany them on their journey; he will go.
They’ll need the money to produce 8000 units for Bloomingdale’s. Lori believes in their mission and has agreed to invest $150K in exchange for a 25% ownership in the company; she will also help with sourcing.
Daymond is ecstatic that they were able to enter Bloomingdale’s on their own, and he offers $150K for a 33.3 percent ownership in the company. Mark believes they’ll need credit and access to the internet. He offers $150K in exchange for 20% and invites Daymond or Lori to join him.
Mr. Wonderful remarks that “it’s seldom you get two Sharks for the price of one” when Lori says she’ll jump in with Mark. They thank Daymond for his generosity and accept Lori and Mark’s offer, but Daymond insists on keeping the shirt.
After the Shark Tank Pitch, Umano Says:
The lads’ popularity skyrocketed as a result of the “Shark Tank effect,” however they decided to drop the brand in March 2017. Despite the fact that the company is closing, Torrey maintains that he intends to “engage in other entrepreneurial activities in the future.”
He wants to start another social entrepreneurship-style company that he can scale up even more than Umano to have a bigger social impact. He wants to use the talents he’s gained to do bigger and better things, despite the fact that he has no idea what type of business he wants to start in the future.
In 2021, Alex founded Mlkmn, a small “basic items” delivery service in Philadelphia. Jonathan founded AMHC, a “development and property management corporation focusing on factory-built housing projects.”
Umano’s Net Worth:
For a 15% interest in the company, Jonathan and Alex are looking for $150,000. This is worth a million dollars. They accepted Mark and Lori’s offer of $150,000 for a 20% ownership in the company, valuing it at $750,000.