What Was the Purpose of Surfset Fitness?
SurfSet Fitness is a fitness firm that caters to those who enjoy working out. The RipSurferX (RSX), which resembles a water surfboard, is sold by the company.
RSX, on the other hand, is used for balance and core training in the gym rather than in the water. In addition, Surfset offers a fitness curriculum to prospective fitness instructors all around the world.
Who are the Founders of Surfset Fitness?
Mike Hartwick and Sarah Poon started SurfSet Fitness. Before starting the company, Mike was a professional hockey player, and Sarah was a nutritionist and fitness teacher. After forming the company, they split up. Mike was the CEO of SurfSet Fitness Company, while Sarah was named Vice President of Marketing at Hypewear in 2018.
Mike Hartwick, a fitness enthusiast, is looking to spice up his training routine. He would go surfing while his hockey league was on break to break up the monotony of ‘conventional’ training. He approached Sarah Poon, with whom he co-founded SurfSet Fitness, after some thinking.
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In addition to selling the RipSurferX, Surfset Fitness intends to train teachers who can lead group fitness programs using surfing as a conditioning tool.
What Happened at The Shark Tank Pitch to Surfset Fitness?
Hartwick and Ponn participated in Shark Tank season 4 episode 2 with the hopes of receiving $150,000 in exchange for a 10% interest in Surfset Fitness. This equates to a $1.5 million price tag.
They brought Lakey Peterson, one of the world’s top ten surfers, along. She climbs on the RipSurferX to demonstrate some workout maneuvers to the Sharks. Robert was so enthralled by the concept that he went on the board and gave it a shot. The weight limit for these boards is 450 pounds.
In the four months leading up to the shooting, Ponn and Hartwick made a tidy $150,000 from hosting surfing exercise sessions. Producing RipSurferX costs $150 and sells for $400. Daymond John thinks the product price should be cut to $100, but Hartwick says this isn’t an issue.
As a consequence of their program, the pair claims that over 200 people have inquired about franchising. Surfset plans to undertake a statewide certification drive with the goal of having competent teachers in every major city by the end of the year.
Mark thinks Surfset should hire professional surfers as certified trainers since he likes the concept. In exchange for a 33 percent ownership in the firm, he offers $300,000. Surfset is also a favorite of Robert’s, and he offers $100,000 for a 20% discount.
Daymond is interested in joining the firm and has offered $150,000 in exchange for a 25% share in the company and an unlimited manufacturing agreement for the RipSurferX boards. Kevin then demands to be included in Daymond’s contract.
Barbara informs Ponn and Hartwick that Mark is the best partner for this project and proposes to accept Mark’s offer with him. If there were this many sharks surrounding a true surfer, it would be a fatal situation.
Barbara is out since Mark doesn’t want a partner in this endeavor and prefers Mike’s financial skills. Penn and Hartwick decide whether to travel with Kevin and Daymond, Robert, or Mark using the famous “24-second shot clock.” When Cuban drops his stake to 30%, the founders of Surfset Fitness seal the deal.
After the Shark Tank Pitch, What Happened to Surfset Fitness?
Following the presentation, the Surfset crew went on a 24-city nationwide tour to certify trainers and introduce the RipSurferX to fitness fans all over the world. Surfset teamed with prominent sponsors on their tour, including UnderArmour, Garnier Fructis, and Qboda Mexican Grill.
As of the end of 2012, Surfset Fitness has RipSurferX certified trainers in 29 locations. In Shark Tank Update episode 420, Surfset makes an appearance. In the latest episode, Mark goes to an exercise class.
Despite the fact that one of its founders is no longer with the firm, Surfset Fitness is still selling RipSurferX ($675) and delivering lessons all over the world (in 35 countries) for more than five years later.
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In March 2018, Sarah Ponn, a co-founder of Surfset Fitness, was named the company’s new Vice President of Marketing. Hyperwear is a firm that designs and manufactures “out of the ordinary gear for out of the ordinary training” (weight vests, sandbag free weights, etc.).
The firm has been in existence for some years. When this page was last updated in July 2021, the website was down. Mike Hartwick left the company in February 2021, according to his LinkedIn page. They appear to have gone out of business.
What Was Surfset Fitness’s Net Worth?
Hartwick and Ponn participated in Shark Tank season 4 episode 2 with the hopes of receiving $150,000 in exchange for a 10% interest in Surfset Fitness. This equates to a $1.5 million price tag. They accepted Mark’s $300,000 offer for a 30% interest, bringing the total price to $1 million.