What Is Soupergirl, Exactly?
Soupergirl is a firm that makes soup from scratch with no preservatives or additives. Small quantities of soup are created. It comes in a variety of flavors, with pumpkin bisque being the most popular.
Soupergirl is made with just the freshest, healthiest ingredients and is devoid of the additives and chemicals found in traditional soups. Marilyn and Sarah Polon, a mother-daughter team, founded Soupergirl. Sarah Polon graduated from the University of Pennsylvania with a bachelor’s degree.
She worked as a stand-up comedian and a senior program director for Authentic Israel before becoming the CEO of Soupergirl. Marilyn learned to cook on her own.
Who Are the Brains Behind Soupergirl?
Marilyn and Sarah Polon, a mother-daughter team, established Soupergirl. Sarah Polon graduated from the University of Pennsylvania with a bachelor’s degree. The mother-daughter team started their business in 2008. They currently have two physical locations, a home delivery service, and retail distribution.
Soupergirl may be found at more than 50 Whole Foods Market and other natural-goods stores on the east coast, as well as 20 Costco facilities from Massachusetts to Washington, D.C.
Sara, a former stand-up comedian, has been vegan for several years. That’s what inspired her to start Soupergirl. Each soup is cruelty-free. Black bean sweet potato chili, split pea rosemary soup, zucchini chickpea bisque, and tomato gazpacho are just a few of the tasty options.
Sara and her mother, along with more than 30 employees, produce hundreds of liters of soup every week. They boil them in small batches of around 40 gallons each. They offer their soups in individual containers at their retail locations and as part of their Soupergirl meal packages.
A menu might comprise anything from 12 to 20 soups. You have the option of choosing your own or having them do it for you. Programs can be delivered once or many times each month. Lunch can cost anywhere from $6.70 and $8.25, depending on the quantity of soup ordered and the regularity with which it is delivered.
What Happened to Soupergirl at Shark Tank pitch?
In order to get funds to extend their business throughout the country, Marilyn and Sara decided to present their company to Shark Tank investors. Marilyn and Sara go on Shark Tank in search of $500,000 in exchange for a 10% interest in their $5 million company.
They explain how they got started before offering their pitch. Following that, the Sharks are fed soup. Sales in 2016 were $1.4 million, but in 2017 they were $2.4 million. In 2018, they expected to earn $3.8 million.
The margins are minimal, at around 5%. This is largely due to the fact that they do not utilize co-packers and create the soup from scratch. Sara is completely dedicated to this since the soups are kosher. Mark leaves because he fears she will need more money. Kevin feels the company is worth $5 million, less the “hundred and change” in debt, and he decides to leave.
Daymond alleges she had to spend $100,000 in order to get his money back; he’s out. Despite the fact that Matt feels the other Sharks are excessively serious, he continues to go out. Lori likes the firm’s logo and brand, but the profit margins are too small for her, so she’s out. Finally, the two left the pitch without reaching an agreement.
After Shark Tank, What Happened to Soupergirl?
Despite their inability to negotiate an agreement with the Sharks, Matt Higgins contacted them shortly after their episode aired in June 2018 and offered to serve as an adviser. Despite the Covid-19 outbreak, income in 2019 climbed to almost $6.5 million. However, revenues stalled in 2020, and she closed her brick-and-mortar shops in Washington, DC.
She secured a $2 million financing round in September 2020 with Chevy Chase, Maryland-based Arbor view Capital, Seth Goldman, the inventor of Honest Tea, and Danielle Vogel, the founder of Glen’s Garden Market. In the first quarter of 2021, she aims to expand her production kitchen in order to boost her direct-to-consumer business and extend her grocery store presence.
Soupergirl is offered in Whole Foods Markets around the Washington, DC, Philadelphia, Pittsburgh, and Richmond metropolitan areas, as well as numerous smaller chains including Dawson’s and Yes Markets, as of November 2021. The corporation has an annual revenue of $9 million.
Sara was one of five winners of Kroger’s inaugural “Go Fresh & Local Supplier Accelerator,” which received over 1000 submissions in August 2021. Her soups will be available at Harris Teeter and Kroger stores in the first quarter of 2022 after she won the Shark Tank-style competition.
Soupergirl’s Net Worth:
The firm was valued at $5 million during the pitch. Since then, the firm has done well in sales, generating $9 million in yearly revenue. This indicates that the firm’s net value has increased.