What Is Mother Beverage (Poppi)?
A soda-like beverage with an apple cider vinegar flavor is called Poppi (Mother Beverage). It’s a healthy beverage that’s fruity, light, and bubbly.
The most often used Poppi flavors are lime ginger, orange, strawberry lemonade, peach tea, and peach tea. Because Poppi is made with infused apple cider vinegar, it contains prebiotics that contains pectin, which helps with digestion.
Co-founders of Mother Beverage (Poppi), Stephen Ellsworth and Allison, were employed in the Landman region’s oil and gas industry. Employees in the oil and gas industry had no experience producing drinks prior to Poppi.
Under the name “Mother Beverage,” the two opened their first Poppi shop in Dallas, Texas, in 2016. Co-founder Allison Ellsworth has been dealing with stomach issues for the past four years without finding a cure. She made the conscious decision to trust her gut and take control of her health. She painstakingly researched the benefits of apple cider vinegar on Google.
She was trying to make an apple cider drink that was more enticing when Poppi came by. After consuming the beverage with apple cider in it for just two weeks, Allison claims she felt better. The company first introduced this beverage to Whole Foods by selling it at the Dallas Farmers Market in 2016.
They had twelve Whole Foods locations and were generating over $500k in revenue within a year. By November 2020, Poppi had grown by 531% year over year, making it one of the top prebiotic soda brands. At the beginning of the pandemic in March 2019, Alison and Stephen launched the brand despite challenges and a dismal economic outlook. Currently, they are working full-time to develop and promote their brand.
Who Founded Mother Beverage (Poppi)?
Allison and Stephen Ellsworth founded Mother Beverage (Poppi)
What happened to Mother Beverage (Poppi) at the Shark Tank Pitch?
Within five miles of Dallas, Mother offers free delivery. In the Dallas-Fort Worth area, it is additionally accessible through Amazon Prime Now. They also have a website where you may place an order.
Priced at $42 for a 12-pack of 12-ounce bottles and $84 for a 24-pack with free shipping, respectively. In exchange for a 10% ownership in their business, Stephen and Allison are seeking $400,000; this would value their business at $4 million.
After discussing the benefits of consuming apple cider vinegar for health, they hand out samples, and the sharks like the flavor. They have sold $500,000 over the past 1.5 years, and they expect to make $1 million this year. Producing and selling each bottle costs $2.99.
While the Sharks appreciate the statistics and beverages, it is frequently criticized because they are not proprietary. Additionally, they disagree with Stephen and Allison’s plan to build their own bottling plant.
The sharks all expressed concern about the amount of marketing required to get into the beverage sector, indicating that it was probably the company’s biggest area of investment and that they didn’t think the founders had done enough.
Sharks were astounded to find out that Mother Water does not use a co-packer and instead bottles their own product at a facility with a monthly production capacity of 16,000 bottles. Only Rohan, a guest shark on the show, was willing to make a proposition based on his experience developing goods like Smart Water.
Surprisingly, Rohan said that Mother Beverage had a chance of succeeding because bigger beverage companies did not innovate, freeing the market for smaller business owners to find out what new drinks people might be interested in.
Due to the amount of marketing required to bring the beverage into the mainstream, he made an offer of $400,000 for 25% of the company, which was accepted. The agreement results in a $1.6 million valuation for the business.
Mother Beverage (Poppi) After the Shark Tank Pitch:
Prior to the premiere of the original series, the arrangement with Rohan was completed. Since the program aired, they have given up on the idea of a bottling plant in favor of a network of co-packers strategically positioned all across the country. They added cans in addition to bottles.
They were offered at more than 2000 stores, including Walmart and Whole Foods, as of the first quarter of 2020. They can be found on Amazon as well. They obtained further venture funding from CAVU, a venture firm Oza recommended them to, in addition to Oza joining the board.
Additionally, a new CEO was chosen to succeed Allison, who will continue to serve on the company’s board of directors. Early in 2020, they announced that they would rename the beverage Poppi.
They claim they changed the name to make it more distinctive so they could trademark it. Rohan believes that this business will become Shark Tank’s first billion-dollar firm. The company will have more than 2000 stores by the end of 2020, including Sprouts, Whole Foods, Wegmans, Amazon, and others. By the end of the year in 2021, they want to be in 14,000 more stores.
Mother Beverage (Poppi) Net Worth:
In exchange for a 10% ownership in their business, Stephen and Allison are seeking $400,000; this would value their business at $4 million. They agreed to a purchase of $400,000 for a 25% interest, valuing the business at $1.6 million.
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