What Exactly Is Lug Bug?
LugBug is a revolutionary swivel handle that fits over the car seat handle and pivots to allow you to carry the seat in the proper hand position. It’s designed to fit every car seat on the market, and if it doesn’t, you’ll get your money back.
LugBug can support up to 100 pounds, making it suitable for any baby. The LugBug handle takes away a lot of the stress that comes with carrying bulky infant carriers. Its tried-and-true dynamic clamp will securely fit over any carrier’s handle, and the locking swivel allows you to adjust the ergonomic handgrip to the perfect position.
Who Is the Lug Bug Founder?
Nathan Day developed the LugBug based on personal experience. LugBug, Day’s company, is still researching ergonomic solutions, and he is now the proud father of three little children. After dislocating his shoulder while holding his first child in her car seat, Day set out to find a solution for parents everywhere.
The day began with work on a prototype surrogate handle system that would give more pleasant carrying postures and ergonomic support for exhausted parents, recognizing that the typical design of the handle for traditional baby carriers ignores the fatigued parent.
He moved from sketching to manufacturing, but with no experience in retail sales or marketing, the prospect of launching the finished product seemed daunting at first.
Fortunately for parents all around the world, Day took use of Gilbert, Arizona’s local marketing prowess, and was able to launch his LugBug handle in October 2015.
Since then, the company’s product line has grown to include a cute LugBug clothing line. Day, for one, is committed to his aim of “fixing the world’s ergonomic problems one newborn car seat at a time.”
Lug Bug’s Shark Tank Pitch: What Happened?
Nathan appears on Shark Tank season 12 episode 10 looking for $300,000 in exchange for a 10% interest in his firm. This translates to a $3 million price tag. Robert is accompanied by his wife, who is carrying their twins in baby carriers with Lug Bugs. She argues that they are more convenient to transport. Nathan then gives his speech and hands out samples.
Sales totaled $238,000 over the course of a year, with $198,000 arriving in the preceding year (2017). When the package comes, each item costs $5.92 and sells for $39.99. Nathan has spent $750,000 on patents and tooling. Robert Herjavec, a new father of twins, claimed that his pediatrician was aware of the problem and had taught him a different way to wear the carrier.
After Robert demonstrated the effectiveness of his method, the majority of the other Sharks were convinced that no additional bids should be made. As a consequence, Nathan and the LugBug had little choice except to swim away without a contract.
After the Shark Tank Pitch, What Happened to Lug Bug?
Although this corporation is still nominally active, it is no longer conducting business. Since June of this year, Facebook hasn’t been updated. According to the company’s website, the handles are no longer available.
Nathan is still the CEO of the company, according to his LinkedIn page, but he is also the CEO of Cypress Development Group, a high-end house development firm. As of June 2021, we may say that this business is “on hold.”
What Is Lug Bug’s Net Worth?
Nathan appears on Shark Tank season 12 episode 10 looking for $300,000 in exchange for a 10% interest in his firm. This translates to a $3 million price tag.