What Is Lord Von Schmitt?
High-end fashion brand Lord Von Schmitt is thriving. By incorporating psychedelic themes from the 1970s into the designs, they reinvented crochet, a method for producing textured cloth with a hooked needle.
Browse through pre-made products including infant apparel, underwear, pants, blankets, and umbrellas. As an alternative, you can ask for custom designs. Creator, CEO, and designer Schuyler Ellers is the owner of Lord von Schmitt. His college moniker served as the inspiration for the name of the business. He had dabbled in acting while working as an English instructor in Spain.
Who Is the Founder of Lord Von Schmitt?
Lord von Schmitt’s founder and CEO is Schuyler Ellers. While a student at Columbia University, Ellers discovered her love for costume design. He moved to Barcelona after graduating and worked as a costume designer for low-budget movies using materials he could find in thrift shops.
Ellers soon mastered knitting and sewing after learning from his housemates. But he understood that this wasn’t the most efficient way to make clothes. He spotted Afghans flowing with vivid colors and ostentatious motifs during his explorations of secondhand shops. Instead of crocheted blankets, Ellers saw it as folk art created by artists in the past. He took advantage of the opportunity to create “wearable sculptures” out of them.
In 2010, Lord von Schmitt was founded as a result. Ellers was known by this name in college. The company makes warm and cozy high-fashion knitwear. The current style is reminiscent of the 1970s. While browsing thrift shops, he came upon vintage Afghans for $2 each. He came up with a strategy for turning them into clothing, and the rest is history.
In 2010, he displayed his goods in a fashion show in Los Angeles, but he had little luck selling anything. He decided to open an Etsy store under the name Lord Von Schmitt, which is a play on his collegiate name. He received 60 orders in a matter of days after an E! Television network segment about his crocheted shorts aired in 2015. In the years that followed, he sold about 2000 products on his website.
Eller currently resides in Nevada City and makes a living by selling his assortment of pants, shirts, coats, and other items. Many of the products are quite expensive. He paid $2499.00 for an original tailcoat that he wears on the show! There is a large assortment in both his Etsy Shop and on Amazon, and most of his creations are priced between $100 and $300.
What Happened to Lord Von Schmitt at The Shark Tank Pitch?
In Shark Tank episode 1123, Schuyler Ellers makes an appearance with Lord Von Schmitt, a fantasy character dressed in fantastical attire made from recycled Afghans. He wants a Shark to help him market his clothing to the general public. In his Shark Tank pitch, Schuyler asked for $100,000 in exchange for a 10% interest in his $1 million company.
He shares his story with the sharks and offers some colorful attire for them to try on. Schuyler was accompanied by a coworker before the demonstration, though. Sharks ask about the products, to which he says that they are handmade and recyclable. He goes on to say that it cost $128 to sell on the internet and $30 to make.
Robert wanted to know how much the short shot and the entire ensemble were going to cost. Strong business plans, solid finances, and impressive sales numbers will dazzle the sharks. When Robert asked him about his sales, he replied that he had $37,000 in sales in 2020 and $198,000 in sales over the previous four years.
When Lori asks if this is a full-time job, he responds that it is. Kevin asserts that a payment of $100,000 will be equal to a ten-year sale. When Lori asked how many units had been sold, he said that ten had been.
Mark was the first Shark to quit, and he was followed by Daymond, Robert, Lori, and Daymond. Even the other Sharks were surprised as supporters clapped when Kevin rushed in as if he wanted to make an offer, giving Schuyler hope. However, Kevin soon declares he is out. Without reaching an agreement, Schuyler exited the pitch.
After Shark Tank, What Happened to Lord Von Schmitt?
The company is still operating as of February 2022, despite Schuyler leaving the presentation without striking a deal. He works from home, lives in Nevada City, and develops and markets his products through his website and online marketplaces like Etsy and Amazon.
Net Worth of Lord Von Schmitt:
Both before and after the pitch, the company was valued at $1 million. Since the business is still in operation, its net worth may be higher than its pitch.
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