What Is Jada Spices, Exactly?
Jada Spices Chicken Salt is a product and nutrition company that produces vegan alternatives to a variety of common culinary ingredients. All of the company’s products are not just healthy and vegan, but also free of GMOs and certified Kosher.
There are five varieties of their popular Chicken Salt, Turmeric Salt, Plant-Based Porkless Mix, Plant-Based Chicken Mix, and Plant-Based Mediterranean Chicken Mix in their current product line.
Jada Spices Chicken Salt was founded by Khasha Touloei. Khasha was focused on his training in order to become a medical doctor prior to launching the organization. He earned his doctorate in osteopathic medicine from the Pacific College of Osteopathic Medicine in Pomona, California, in 2012, and is now a board-certified dermatologist.
The challenges of a medical student were the concept for Jada Spices Chicken Salt. Khasha noticed that patients with high blood pressure and type 2 diabetes were commonly noncompliant with advised dietary changes during his D.O. research.
He thought that people’s resistance to change was mostly related to taste and flavor, and he wondered if healthier meals might be made more appealing so that people, especially the medically frail, would be more willing to consume them. As a result, Jada Spices Chicken Salt was created, as well as plant-based vegan mixtures. Khasha’s mission was to make healthy cooking more simple, delicious, and accessible.
Who Is the Founder of Jada Spices?
Khasha Touloei and Maynard Okereke established Jada Spices.
What Happened to Jada Spices During Her Pitch on Shark Tank?
Maynard is an engineer and the founder of Hip Hop Science, a startup that teaches STEM to youngsters. Kasha is a dermatologist. Maynard also works full-time at FLOW Media Group, a digital social media business.
During the previous two years, they did all of this while attending culinary shows around the United States to advertise their products. Khasha and Maynard make an offer of $250,000 for a 20% share in the business. This indicates that the firm is worth $1.25 million.
They tell their story, hand out samples, and start answering questions. When the Sharks taste the various spices in various foods, they appreciate the flavor. Plant-Based Chicken Mix, the newest product, has astonished them. You can make vegan chicken-flavored patties and nuggets at home using a simple mix.
Each flavor of chicken salt costs around $0.80 to create and sells for $8.99 on Amazon and $4.99 in stores. Most sharks were afraid to join the food and spice business, despite large margins and a compelling proposition. While some Sharks appreciate the flavor, others are wary.
Mark was apprehensive about entering the market for foods and spices. Kevin is concerned that they aren’t focused enough and don’t have a clear path forward. Lori also thinks they aren’t quite ready to be an investible company yet.
On the other hand, Barbara Corcoran, like Jada Spices, has experience starting and growing businesses. In exchange for a 33 percent ownership stake, she offers to invest $250,000.
After the Shark Tank Pitch, Jada Spices:
As of July 2022, the contract with Barbara appears to have fallen through. The company’s name was changed to Jada Brands as a consequence of the inclusion of various more items on its menu.
To the vegan chicken, they added Mediterranean Chicken and a fake pork product. The yearly revenue of the corporation is $4 million.
Jada Spices Net Worth:
In 2022, Jada Spices’ net worth is expected to reach $1.2 million.