If you’re a new entrepreneur, the first thing that comes to mind is the requirement to market your service or product to a worldwide audience. Small company owners and entrepreneurs may accomplish exactly that on ABC’s “Shark Tank,” which requires them to promote their products in front of a panel of industry experts known as the Sharks. These business tycoons then evaluate each product and choose which one to invest in.
Who Are the Fur Zappers and What Do They Do?
Michael Sweigart came up with the idea for FurZapper by chance. Michael used to handle his family’s laundry, but as the owner of two dogs and a cat, he was tired of picking animal hair out of clothes that had previously been cleaned and dried. Hair and fur were continually getting into all types of garments, and he couldn’t understand why washing machines couldn’t remove the pet hair and lint on their own. When a silicon zombie mask dropped to the floor, he discovered animal hair attached to the silicone, which he was able to simply wipe off later. With an idea in his head, he tossed in a silicon mask with his next wash of laundry, and it came out clean of animal hair. FurZapper was born as a result of this.
Michael went through several revisions and design adjustments before settling on the current FurZapper form. He also brought in Harry Levin, who became his business partner and the company’s vice-president. FurZapper is a flexible and adhesive surface that can retain and trap animal fur in place for a short period of time. Michael states that the FurZapper is non-toxic and hypoallergenic, making it suitable for children. Cleaning it with dishwashing soap and water, which restores it to its original state, takes little to no work.
All the consumer has to do is toss the FurZapper into the washing machine with their laundry, and the zapper will remove the hair from the garments briefly before releasing it into the water to be washed away. The FurZapper may be used while garments are being washed or dried in the machine, allowing the user to avoid manually cleaning pet hair. Michael further says that the FurZapper will not harm your washing machine, claiming that it has been thoroughly tested and proven safe for all makes and models.
Where Have They Gone, Furzapper?
Michael and Harry were initially unable to locate consumers for their goods since the trade exhibitions they went did not cater to the correct clientele. Walmart became FurZapper’s first retailer. They were one of the items selected by Walmart as part of their open call effort. The company also discovered RangMe, a free online platform that highlighted items from small companies, in their attempt to advertise their product. Efficient Collaborative Retail Marketing, RangMe’s parent firm, also assisted FurZapper in introducing and promoting its items to a specific client base.
As FurZapper’s popularity expanded, so did their sales, and they were able to gradually expand into adjacent nations like Canada. The product continued to receive rave reviews, accelerating its expansion. They also sold their product through ACE Hardware, Chewy, Bed Bath & Beyond, Petland, and other online and offline shops. FurZapper has won multiple awards, including third place in the canine category of the 2018 SuperZOO! Award and first place in the 2019 ECRM Buyers Choice Award.
On their website in 2020, the firm released hats and t-shirts with the FurZapper emblem. They also want to introduce facemasks in the near future. Michael has also created a new product called the FurZapper Pet Grooming Glove. The device fits over the user’s hands like a glove and has small bristles on the exterior to help them groom their dogs better and remove unwanted pet hair or lint from surfaces where it stays.
So, What Are They Up To Now?
FurZapper just began delivering globally and introduced its items in Japan. A single piece of the original FurZapper costs $10.99, while a double pack costs $14.99. It’s available on their website, as well as the other big online retailers listed above, as well as a few select brick-and-mortar locations.