What are Fresh Bellies?
Fresh Bellies is a revolutionary approach to infant and toddler meals that is 100% vegetable-based and does not contain any added sugar or fruit flavors. The objective of this company is to teach toddlers about the benefits of eating nutritious, whole vegetables with herbs and spices rather than syrupy sweet baby food available elsewhere.
Fresh Bellies seeks to help children grow into people who make conscious vegetable choices by proving to them that veggies can be delicious without sugar. Saskia Sorrosa, the company’s founder and CEO, attended George Washington University and graduated early, commencing her career at the age of twenty.
She progressed through the ranks of public relations firm Burson-Marsteller Miami before focussing her career on her family.
Who Is the Founder of Fresh Bellies?
Fresh Bellies’ founder and CEO, Saskia Soros. The obesity epidemic among children in the United States motivated Sorrosa to produce Fresh Bellies. She wanted to create a product and company that would help children acquire an early appreciation for healthy eating habits rather than trying to cure bad habits later in life.
By inventing low-sugar, high-taste baby meals, the Ecuadorian immigrant intends to upset the infant food market. Soros claims that bland, flavorless pureed newborn feeds produce picky eaters, which leads to undernutrition in children. She, like many nutritional experts, believes there is a correlation because one out of every three American children is overweight.
Cold infant food is Fresh Bellies. Soros, unlike commercial infant formulae, does not incorporate fruits and vegetables, nor does it contain sugar to mask flavors. We are not indoctrinating youngsters to be picky by exposing them to unsweetened vegetables, she believes.
Her favorite dishes include We Got the Beet, Cauliflower Dreamin, Broccoli Ever After, and others. She also eats apples and pears, but no other fruits or vegetables. Soros uses garlic, onions, herbs, and spices in her dishes to make them taste like something an older child would eat.
“Picky eaters are created, not born,” says Soros. She prepared wonderful homemade baby meals for her newborn daughter with this in mind. In 2015, she began selling Fresh Bellies baby meals at farmers’ markets in Westchester County, New York. She secured distribution in Connecticut, New York, and New Jersey in a short amount of time.
What Happened to Fresh Bellies at Shark Tank Pitch?
Saskia Sorrosa seeks funding for Fresh Bellies, a line of flavorful baby food, on Shark Tank episode 1009. In order to grow across the country, she needs the help of a Shark. Saskia asked for $275,000 in exchange for a 5% ownership in her company, which is worth $5.5 million.
She explains why she created her tasty baby treats and mentions that she has been in business for six months and has made around $100,000 in sales. She expects to make less than $500,000 in sales this year. The challenge begins after the samples have been distributed.
The taste of infant food is repulsive to sharks. They also object to her raising $1.6 million on a valuation of $5.5 million. Mark recoils when she professes her intention to combat childhood obesity, pointing out that obesity is disproportionately prevalent in low-income areas, which frequently lack access to healthy food options.
Kevin dislikes chilled foods since, in retail, refrigerator space is expensive real estate. Saskia left the pitch without an agreement as the Sharks left one by one.
What Happened to Fresh Bellies After Shark Tank?
Saskia looks to have gained coveted refrigerator space at Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare, among other large merchants. The products are also available on Amazon. While the Sharks were underwhelmed by the lunch and the deal, enough people believed in the Fresh Belly story to catapult the company to new heights.
Her products would be offered in over 9000 stores by January 2020, including Kroger and Wal-Mart. As of January 2022, the company is still in business, with yearly revenue of $6 million.
Fresh Bellies’ Net Worth:
During and after the pitch, the company was valued at $5.5 million. The company’s estimated net worth as of January was $7 million.
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