Fish Fry Shark Tank: What Happened to The Dry Batter Mix Following the Shark Tank Deal?

fish fry shark tank

What Is Joe’s Gourmet Fish Fry?

A seasoned seafood breading mix called Joe’s Gourmet Fish Fry can be used on a range of meals, including shrimp, fish, pork, vegetables, and more.

Their website claims that the “seafood coating absorbs less oil.” They can completely appreciate the flavor of their fish or vegetable since we use premium foods that absorb less oil.

Who Is Joe’s Gourmet Fish Fry’s Founder?

Joe and Maranda Dowell have been serving delicious meals and gracious hospitality to their friends, family, and the general public for many years.

The Dowells initially traveled widely, bringing fish baked in a distinctive batter Joe had created to fairs, meetings, and sporting events. They ultimately decided to start a restaurant.

With help from Joe’s parents, they opened four restaurants in 1998: two in Atlanta and two in New Orleans. In 2005, Hurricane Katrina completely wrecked New Orleans, forcing them to close two restaurants.

Joe and Maranda, who aren’t ones to back down from a challenge, made the decision to concentrate their efforts once again on bottling and distributing the special seasoning mixture that had won them so many fans over the years.

When Joe’s Gourmet, LLC was established in 2007, the Dowells started traveling and participating in advertising events for the delicious Joe’s Gourmet Fish Fry, which is made of cornmeal and wheat flour and is flavored with herbs, spices, and flavorings.

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It wasn’t always the case, even though the husband and wife team today work together in the company. Joe has been in the restaurant and catering business since the 1990s, and Maranda previously worked as a commodities professional and a retail real estate specialist. She joined the family business in 2015.

Joe and Maranda go to large gatherings and fried seafood in the southeast. Customers started asking for Joe’s special breading mix since they were so happy with their dishes. At that point, he recognized he needed to launch a company other than a catering service. To use, just dip and fry. Nothing else, including flour or eggs, is present.

The mixture gives the fish a crunchier, less oily texture and absorbs less oil. From Illinois through the southeast of the United States, a variety of Wal-Mart, Goodson’s, and other retailers carry Joe’s Gourmet Fish Fry.

He also conducts online and Amazon sales. A six-pack costs $25 while a one-pound bag costs $5. He also offers restaurants bulk sales. Since they prepare a substantial meal once a month for the Safe House Outreach, a homeless advocacy organization in downtown Atlanta, Joe and Maranda have demonstrated their social responsibility.

What Happened to Joe’s Gourmet Fish Fry at The Shark Tank?

Shark Tank season nine episode 16 features Joe and Maranda, who is asking for $150,000 in exchange for a 15% interest in their business. This amounts to a $1,000,000 valuation. After presenting their case, they offer tastes of the scallops, halibut, chicken, zucchini, and other ingredients they combined. The sharks are drawn to it.

The two explain that it costs them $1.75 to produce each bag. They market it for $5 and sell it wholesale for $2.25 to $2.50. Total lifetime sales are $409,000, and $270,000 are anticipated this year (2017).

Only 7 weeks had passed since the Wal-Mart transaction before filming got underway. Because he is worried about the valuation, Kevin O’Leary quits. Although Lori Greiner calls the breading mix “wonderful,” she does not think it would be wise to invest in the company. She goes.

Mark Cuban considers their “relentless” attitude to be motivating. Although Robert Herjavec adores the product, he doesn’t feel that making an offer is appropriate given that Dowell’s father is connected to the business.

Daymond John falls in love with the pair and ultimately offers $150,000 for a 25% interest. 18% of them respond, but they quickly remove the counteroffer. They agree to his initial suggestion.

Fresh Fish from Joe’s Gourmet After the Shark Tank Pitch:

They have since included a zip loc in their package, since its introduction. The company said that it would introduce a cooked fried catfish product in the approximately 1200 sites where it is present in 2019.

The fish is provided by Inland Seafood, a company with headquarters in Georgia and a substantial distribution network in the Southeast United States. They constructed a restaurant inside a Wal-Mart in Lithia Springs, Georgia. This is the opening establishment for a franchise that will be made public in November 2020. As of June 2021, they were operating successfully and had earnings of about $1 million.

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Joe’s Gourmet Fish Fry Net Worth:

Shark Tank season nine episode 16 features Joe and Maranda, who is asking for $150,000 in exchange for a 15% interest in their business. This amounts to a $1,000,000 valuation. They agreed to Daymond’s offer of $150,000 for a 25% ownership, raising their valuation to $600,000.

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