What Is Mountain Flow Eco-Wax, and How Does It Differ from Other Waxes?
MountainFlow Eco-Wax produces waxes for the snowboarding and skiing communities that are environmentally friendly, biodegradable, and manufactured from plants. Mountain bikers’ chain lube and bike washing products are likewise based on the same principles.
The company was founded by Peter Allen, who still owns it. He received his Master’s degree in Business Administration from the University of Alaska-Anchorage. Peter has worked as a fisherman, a raft guide, a ski patroller, and the sales and marketing director for a seafood firm.
He then moved to Colorado to work for a digital marketing agency that specialized in active lifestyle businesses. Mountain Flow Eco-Wax was founded in 2016, and he is still the CEO five years later.
Mountain Flow Eco-Wax Founder:
Peter Arlein established MountainFlow Eco-Wax in 2016 and still owns it. Petroleum compounds and/or fluorocarbon particles in traditional ski waxes dissolve into the snow, eventually reaching the watershed. With a plant-based wax, there are no pollutants.
The company’s first product was a water-based spray to prevent snow off skis’ tops. In 2017, they began testing hundreds of compositions for their plant-based wax, which will last two years. They started their wax endeavor in October of this year with a successful Kickstarter campaign that raised $21,506.
As a corporation, they have a goal. They are USDA recognized as a bio-based firm and package their products with post-consumer recycled materials. Depending on the application, the wax costs somewhere between $13.95 and $27.95. MountainFlow is currently available in a number of ski resorts and REI stores, however, the company’s website handles the majority of sales.
What Happened with Mountain Flow Eco-Wax During Its Shark Tank Pitch?
MountainFlow Eco Wax, Peter Arleen’s plant-based ski wax, is introduced on Shark Tank episode 1208, by Peter Arlein. He is looking for a Shark to help him manage his inventory. Peter sought $250,000 in return for a 10% ownership in his $2.5 million firms on Shark Tank.
Peter talks about the product and hands out samples. He claims he was searching for a Shark to help him extend his business internationally. He claims that new international standards are in the works to ban petroleum-based waxes, which would surely benefit the firm.
In 2019, he made $150,000 in sales, and in 2020, he expects to make $750,000. Lori and Mark do not ski and leave quickly. Barbara believes she has never encountered a man who can ski as well as she can. In exchange for 20% stock shares, she offers $250,000. Mr. Wonderful then makes a $250,000 offer in return for 15% stock in the company.
Barbara then offers Kevin $250,000 in exchange for 20% – 10% ownership. Daymond John offers $250,000 in return for 25% ownership and claims that professional skier Lindsey Vonn would be included in the agreement. Peter claims that he already has professional skiers on his team and that keeping a 25% stake in the company is unreasonable.
Barbara and Kevin’s percentages must be reduced, according to him. Rather, they offer $300,000 in exchange for 20% stock shares, which Peter accepts, and the presentation comes to a close with a contract.
Mountain Flow Eco-Wax: What Happened After Shark Tank?
This episode was initially repeated less than two months after it first aired. The episode was shot in September 2020, about six months before March 2021. Barbara and Kevin’s arrangement fell through. The business is still in operation as of February 2022, with annual revenues of $3 million.
Mountain Flow Eco-Market Wax’s Capitalization:
During the pitch, the business was valued at $2.5 million. The firm has continued to operate since then, and its net worth may now exceed that of the pitch.