What Are Eco Nuts?
A Himalayan organic fruit known as a soap nut or a soapberry, which naturally produces soap, is used by Eco Nuts, an organization that is certified organic, to make environmentally friendly laundry soap.
They also offer natural cleaning powder, lavender, liquid hand soap, and reusable bamboo paper towels. Before starting Eco Nuts, Mona Weiss and Scott Shields were business partners. Prior to becoming an art director, Mona started her career as an actor on Sesame Street.
In addition to being an actor, Scott has always been an entrepreneur who, like Mona, sought to lessen their dependency on chemicals and plastics that are harmful to the environment. When Mona discovered soap nuts, she had been looking for an all-natural, allergy-free, and environmentally friendly laundry detergent.
Who Is the Founder of Eco Nuts?
Mona Weiss and Scott Shields were entrepreneurs before they founded Eco Nuts, and Mona started out as a Sesame Street actor before switching to a creative director. In addition to being an actor, Scott has always been an entrepreneur who, like Mona, sought to lessen their dependency on chemicals and plastics that are harmful to the environment.
When Mona discovered soap nuts, she had been looking for an organic, hypoallergenic, and green laundry detergent. Her displeasure started when she ordered soap nuts online and received them packaged in plastic packaging as opposed to eco-friendly packing.
In 2009, Mona and Scott started searching for nuts, creating eco-friendly packaging, and selling wherever they could—online, at events, and in physical stores. The company received praise for its dedication to environmental protection and was acknowledged as a market pioneer for laundry detergents due to its sustainability activities.
The soap nuts in Eco Nuts laundry detergent also serve as a natural fabric softener while efficiently cleaning clothes without the need for harsh chemicals. Eco Nuts is a green business that makes items using solely natural ingredients and recyclable packaging. A technique for removing the seeds from soap nuts, which can leave stains and bacteria, was developed by Weiss and Shields.
What Happened to Eco Nuts at Shark Tank Pitch?
Although there are other organic soap brands on the market, Eco Nuts is the market leader. Mona and Scott need investors from Shark Tank to form a partnership. In the Shark Tank episode, Mona Weiss and Scott Shields approach the sharks.
They demanded $175,000 for a 15% stake in their company, valued at $1.2 million. Eco Nuts, according to Mona, is a line of green cleaning supplies. All of these products come with less plastic packaging. She told the sharks that going crazy was simply another eco-friendly cleaning service. She claimed that their businesses were separate.
The Eco Nuts are manufactured from organic Himalayan berries that naturally produce soap, Mona told the sharks. As a soapberry or soap nut, Mona called it. This is where Eco Nuts earn its name.
Scott demonstrated to the sharks how to make washing soap out of a packet of almonds. When the component is damp, natural soap is released, and as it shakes, it cleans the clothing. Each soap nut has ten functions, according to Mona. Mona shook a container of soap nuts. Those tiny boxes can hold 10 bottles of detergent and two years’ worth of laundry.
Because Americans spend over $70 billion a year on cleaning supplies, Scott recommended they invest now. Scott argued that they could profit while preserving the environment. He made a loan request to the sharks. Daymond questioned why the present was the ideal time to invest. He was told by Mona that they created the soap nut. Eco-nuts would be commonplace.
Scott was about to say that they controlled 90% of the soapberry market when Mark intervened. If there was a market for soap berries, Mark was interested. He was given Scott’s word that there was. 2011 brought in about $100,000, and 2012 brought in about $250,000. The majority of Mona’s marketing and product awareness is conducted on social media; the company bills itself as a social media ninja.
Kevin is out because he disagrees with the assessment. Daymond is gone as well because he thinks Scott is inaccurate when he says the market is worth a million dollars. Robert has an interest in the company but would prefer to own a 50% stake in it. Robert and Mona leave after she tells him that he needs to be putting in 16 hours a day to qualify for that kind of split.
Mark is out of the contract since he doesn’t like their marketing strategy. Barbara thinks Scott and Mona make a cute couple, but she’s also not sure. In Shark Tank, Kevin makes a proposal to them, but Mona and Scott say no. Finally, there was no agreement reached, and both parties left the pitch.
What Happened to Eco Nuts After Shark Tank?
For weeks after the first air date, Mona, Scott, and their 5 employees shipped continuously. Although still engaged, the young business owners are too busy to plan a wedding. At the Natural Products Expo East in Baltimore in September, Eco Nuts’ large laundry detergent won Best New Green Product.
A NEXTY Award for Natural Living was also received by them (NEXTY celebrates companies shaping the future of natural and organic products). Sales of Eco Nuts increased steadily over time. Although Mona and Scott were in great company, they never wed. They split up at the end of 2015. Mona left the company shortly after that. Over time, they grew the product offering.
Dryer balls, liquid detergents, cosmetics, beard care, toothpaste, toothbrushes, bar soap, essential oils, and more are also available. They are still operating and anticipate earning $1 million in 2021.
Net Worth of Eco Nuts
During the pitch, the company was valued at $1.3 million. Since then, it has made sales and now brings in $1 million annually. This indicates that in 2021, the company’s valuation has increased.
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