Chocomize Shark Tank Update 2022: What Happened To Customized Chocolate Bars After Shark Tank?

chocomize shark tank

What Exactly Is Chocomize?

Chocomize is a company established in Long Island City, New York that allows consumers to design chocolate bars online. Customers may choose from a variety of shapes, chocolate types (white, milk, or dark), and toppings, as well as add a message or brand logo.

Customers may add a personalized edible greeting, such as “Happy Birthday,” as well as photographic images or company logos to their chocolate bar, making it great for parties and weddings.

Chocomize was created in 2009 by Dauenhauer and a group of Columbia University friends who decided to start the firm after realizing that the economy was not working in their favor. They wanted to establish an internet business and decided to produce personalized chocolate bars as their first project.

They provide dark, milk, and white Belgian chocolate bases, as well as over 100 mix-ins, including BACON, to customize their bar. Customers may add a personal message to their chocolate bar, and they also have a “chocolate bar of the month club.” Customers may use their website’s “creation station” to build their own chocolate bar, and they also sell pre-made bars with popular combinations.

Who Are the Chocomize Founders?

Fabian Kaempfer, Eric Heinbockel, and Mr. LaCava

How Did Chocomize Fare During the Shark Tank Pitch?

On November 22nd, 2021, Joe appeared on Shark Tank season 5 episode 10 and presented his “sweet take on customization.” In return for a 20% share in Chocomize, he was hoping for $500,000. This equates to a $2.5 million price tag.

With his thick Boston accent, Joe informed the Sharks about Chocomize, letting them know that his chocolate bars were different from the rest. He demonstrated how to customize the website and served the Sharks their own unique chocolate bars. Lori quickly identified him as a Bostonian due to his accent.

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After finishing their bars, the Sharks began answering questions. As Robert enquired, everything is edible. Joe says that he and one other partner control 18 percent of the company, with the remaining 50 percent owned by the company’s founder.

Joe says that they generated $450,000 in sales the prior fiscal year when Robert inquires about numbers. The Sharks are apprehensive, having made $500,000 in sales the year before.

The reduction in sales, according to Joe, is due to their production plant being retooled. Mr. Wonderful dismisses the product right away as being too specialized. According to Mark Cuban, no one can be “dominant” with $500K in sales. Joe points out that each bar costs $2 to make and retails for $6-$6.50; those are good earnings.

Mr. Wonderful is interested to learn how he intends to “reclaim his chocolate.” Mr. Wonderful, like Mark, feels he can recreate the business. Joe will get a 25% ownership in his new company, “Mr. Wonderful’s Customized Chocolate,” he boasts.

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Joe has to leave Chocomize and work for him. According to Mark, Kevin has the ability to lead any company – all the way to the ground! Robert like chocolate, but he feels the market is too small for him, so he’ll pass. Mark, who thinks Joe hasn’t done enough to stand out, has also left.

Barbara has decided to leave since she feels it will take too long to make a profit. Lori is also out since she feels it isn’t “big” enough for her. Kevin then offers Joe a formal job offer, which he declines. Mr. Wonderful claims he’ll go out after getting a “you’re dead to me” bar online.

After the Shark Tank Pitch, Chocomize:

Chocomize was successful after Shark Tank, of course — the website nearly collapsed during the Chocomize piece’s screening, as it did with the majority of the Shark Tank entries. Since its origin as a way to manufacture amusing, personalized chocolate bars, Chocomize has had a lot of success in the corporate business sector.

According to LinkedIn, Joe left Chocomize in January 2014 to work as a trader in Singapore. He is currently a bitcoin investor with Centareum International. Five years after the Shark Tank episode aired, Chocomize lists Google, Land Rover, and Quiksilver as clients.

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Joe has been steadily expanding his product line throughout the years. Personalized candies, mints, truffles, toffee, and other things are now available. As of August 2021, they are still in operation, with annual revenues of $5 million.

Chocomize’s Net Worth Is Unknown:

Joe was searching for a $500k investment in Chocomize in exchange for a 20% ownership. This equates to a $2.5 million price tag.


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