Which Is the Better Bedder?
A one-of-a-kind creation, the Better Bedder secures the bed sheet to the mattress. It may also be used to hold your phone or a book in an unusual way. The time spent spreading the bed is also dramatically reduced with Better Bedder. Better Bedder was designed by Judy Schott and Nita Gassen. The two buddies worked together for fifteen years at an insurance company before starting Better Bedder. Without Judy’s child, Bedder would not have been any better.
She found it odd that her college son opted to sleep on the couch instead of in his bed. When asked why his bed cover was continually sliding off, the kid told his mother. In an attempt to find a solution, she phoned her friend Nita.
Who Is Better Bedder’s Founder?
Better Bedder was established by Judy Schott and Nita Gassen. The two buddies worked together for fifteen years at an insurance company before starting Better Bedder. Judy has been promoted to Chief Operating Officer at Gilspar, while Nita has left the company to focus on Better Bedder.
The tool was created by the team to make it simple to manufacture bunk beds. It didn’t, but it did make making regular beds easier. A big headband wraps around your mattress to form Better Bedder. It secures your fitted and flat sheets so you don’t toss them out in the middle of the night.
They made their first prototypes using a sewing machine that they had learned to use. After getting feedback at local farmer’s markets, they hired a local seamstress to build them something. Depending on the size of your mattress, a Better Bedder will cost you between $59 and $109. They may be ordered in any color you choose as long as it is white. Once it’s in place, it may stay there indefinitely. It may also be used to keep a book or the remote.
What Happened to Better Bedder During His Shark Tank Presentation?
Judy Schott and Nita Gassen want to get in bed with a Shark when they present Better Bedder, a patent-pending invention that makes making your bed easier, in Shark Tank episode 15 season 12 seeking Shark to help them build their business quickly.
Judy and Nita are offering $150,000 in exchange for a 10% ownership in their $1.5 million firms. Because marketing is not their strong strength, they want a Shark to help them. They are on track to achieve $1 million in sales in 2020 despite without marketing skills. The Sharks are intrigued by this.
Mark was the first Shark to go, followed by Kevin. Barbara is the first to try it. She offers $150,000 in exchange for 20% ownership and pledges to use her public relations skills to help increase earnings and sales.
Lori enters the race with a $150,000 offer for 25% stock and a promise to get them on QVC. Both Lori and Daymond are offering the same deal. Lori and Barbara each accept an 18 percent ownership in the business from the ladies, but they prefer Lori. Barbara says she’ll take a 15% interest, but they refuse to accept Lori’s offer, much to Barbara’s chagrin. They ultimately got an agreement after the pitch.
After Shark Tank, What Happened to Better Bedder?
The contract with Lori came to fruition after the program aired, and the Better Bedder website had a complete makeover soon after. As of the first rerun in May 2021, they had sold over 40,000 pieces (2 and half months after the initial air date). They haven’t appeared on QVC yet since they can’t keep up with the inventory required for an appearance.
Lori might be able to help you out. Gassen wants the firm to expand globally. She told a local news outlet, “Everyone sleeps on a mattress.”
Better Bedder’s Competitors:
Boll and branch, Primary products, Sheets and giggles, and Cloud ten are the company’s key rivals.
Better Bedder’s Net Worth:
During the pitch, the firm was valued at $1.5 million; following Lori Greiner’s investment, the company was valued at $833,000. The corporation has a net value of $1.5 million in 2022.